Artificially flavored. 40% fewer calories than sugar gum. Calorie content of this size piece has been reduced from 5 to 3 calories. Produced with genetic engineering. ADA Accepted: American Dental Association. The ADA Council on Scientific Affairs' Acceptance of Wrigley's Orbit Sugar Free Gum is based on its finding that the physical action of chewing Wrigley's Orbit Sugar Free Gum for 20 minutes after eating, stimulates saliva flow, which helps to prevent cavities by reducing plaque acids and strengthening teeth. Questions? Comments? Call 1-800-Wrigley (1-800-974-4539). Dispose of properly.