Naturally flavored. 4 g of total fat per fat. Gradually increase fiber over time to help minimize potential gastrointestinal discomfort. www.generalmills.com. General Mills strives to provide consistently high quality product. If you have questions or are not satisfied with the product, please contact your General Mills representative or call toll free at 800-767-5404 weekdays 7:30 A.M. to 5:30 P.M. central time or visit us on www.generalsmills.com. Product name, production date code and UPC will help us serve you better.