Wheaties is the original Breakfast of Champions, celebrating 100 years of 100% crunchy whole wheat flakes packaged up in the iconic orange box. Since the 1st athlete graced its cover in 1934, Wheaties has highlighted hundreds of champions in their sport and in their communities on its box. To celebrate the 100-year anniversary, Wheaties is releasing limited-edition Century Collectors series boxes featuring some of the most prominent athletes throughout its history . A good source of B vitamins and fiber with 30 grams of whole grain per serving (at least 48g are recommended daily), Wheaties is a source of energy and inspiration right on your breakfast table. By partnering with champions who champion social issues that are bigger than sports, and amplifying their stories, Wheaties seeks to empower and inspire the next generation of champions for the next 100 years.