Estd. 1877. Lasting energy from 100% whole grain oats. When it comes to nutrition, it's hard to beat a bowl of Quaker Oats. 100% whole grain oats support a heart-healthy lifestyle (3 grams of soluble fiber from oatmeal daily in a diet low in saturated fat and cholesterol may reduce the risk of heart disease. This cereal has 2 grams per serving.) with beta-glucan, a soluble fiber that helps reduce total and LDL cholesterol as part of a diet low in saturated fat and cholesterol. These oats also provide lasting energy to help get you going and keep you going. And not just any oats make the cut. Quaker only mills oats that meet strict quality standards to help you get the best start to your day. That's a whole lot of nutrition in one bowl. Made with whole grains to provide a good source of fiber, and energy to help keep you going. No added colors (Oats are inherently free from preservatives, added sugars, artificial flavors & added colors). Old Fashioned Oats: Traditional whole grain rolled oats with a creamy, slightly chewy texture. Add your favorite toppings! The majority of this canister is made from recycled paperboard.