More sanitary! Rinses 99.9% clean (Independent test results demonstrate that bacteria will not feed and survive on the sponge fibers of Brillo Estracell sponge material - naturally!). New look. Same great product! No scratch with wedge edge. No-Scratch scrub material is designed to clean delicate surfaces including porcelain, non-stick cookware, glassware and countertops. Some plastic and painted surfaces may be damaged by abrasives. Test in an inconspicuous area. The unique cell structure rinses cleaner and dries out faster eliminating the perfect breeding condition for bacteria and fungal growth. These qualities make Brillo Estracell more sanitary! Family owned since 1908. Wedge Edge reaches deeper.